What is National Mail Order Catalog Day?
NATIONAL MAIL ORDER CATALOG DAY | AUGUST 18 – CATALOG DAY | AUGUST 18 NATIONAL MAIL ORDER CATALOG DAY | AUGUST 18 | AUGUST 18 | CATALOG DAY
On August 18th, National Mail Order Catalog Day is commemorated each year as it is one of the most popular ways of shopping.
This day marks the first Montgomery Wards mail order catalog's first anniversary. Aaron Montgomery Ward of Chicago produced a catalog intended for direct order by mail on this day in 1872. He wanted to ban the middleman from buying and selling. As a result, he also dramatically reduced prices.
The very first catalog was made of an 8 by 12-inch single sheet of paper. Ward included the product for purchase, price list, and ordering instructions on it. The Montgomery Wards single-page list of products grew to a 540 page illustrated book with over 20,000 items before long.
Montgomery Wards' idea was not difficult for enterprising stores to imitate Montgomery Wards'. Richard Warren Sears, a well-known retailer, mailed his catalog in 1896. Catalog sales increased as others entered the field, as others entered the field. Catalog sales of major United States companies increased by more than $250 million in postal revenue by 1971.
