Mon Oct 2nd

National Smarties Day

On October 2, the sweet legacy of an iconic candy and the smarty pants people who never stop learning are commemorated.


Smarties have been around since 1949. That's more than 70 years of enjoying this delectable candy wafer roll. We invite you to take a walk down memory lane and enjoy this nostalgic candy in honor of National Smarties Day. This is your chance to become a new member of the smarty pants club if you've never tried Smarties.

Smarties are rolls of a small pastel colored candy tablets that are sweet and a little bit sour, unlike most candy. smarties are also limited to six ingredients in a smarties box

Original flavor line smarties original flavor line, according to smarties original flavor line

  • White = Orange cream
  • Yellow = Pineapple
  • Pink = Cherry
  • Green = Strawberry
  • Purple = Grape
  • Orange = Orange

A smart choice

Smarties are considered a smart choice when it comes to candy. Smarties are free from nine key food allergies: milk, egg, fish, crustacean shellfish, tree nuts, peanuts, wheat, soy, and sesame.

Smarties products are the healthy alternative to classic gluten-free candy if you are looking for a unique gluten-free candy. The sweet treat is also gluten-free. Interestingly, the Smarties candy's ingredients contain no animal products, making them a delectable and cruelty-free alternative for those looking for delectable vegan candy. Did we mention that there are only 25 calories in each roll of Smarties?

Smartie pants celebrations are held at the smartie pants festival in New York

Today is one of a slew of ways to commemorate. Here's a list of tips to get you started if your candy cravings are holding you from thinking straight.

  • Incorporate some Smarties in your new sweet treat. Use as a topping on ice cream, jello, or cake You can even bake them in cookies, brownies, or mix into a mixed jam!
  • Make a DIY "Smartie Pants" Halloween costume
  • A Smarties roll to it. Craft a thank you note for teachers and tape a Smarties roll to it
  • To help with motor skills, use Smarties as a teaching device to learn to count, identify colors, match pieces, and create shapes
  • "Thanks for making me a Smartie!" Make up your best Smarties pund or go with the classic, "Thanks for making me a Smartie!"
  • Of course, you should eat a roll of Smarties. Or maybe two
  • Pick up some Smarties Mega Lollies for a friend
  • Using #NationalSmartiesDay, tag and share your Smarties celebration

Iconic legacy

Edward Dee (1924-2019) and his family immigrated from England in 1949, and they came to the United States from England. Dee, a third-generation candy manufacturer, came up with a candy design that would help him to build his reputation. Dee began Ce De Candy Inc. in a rental property with two machines: a wrapping machine and a candy pellet-making unit, which was started in a factory in Bloomfield, N.J. In 1959, Dee's company moved to Elizabeth, N.J., and then to Union, N.J., where the company is now located.

In 2011, the corporation decided to rename Ce De Candy Inc. to Smarties Candy Company. The Dee family has always been sole owners of the company, preserving their family's heritage. Jonathan and Michael, Dee's sons, joined the company in the 1970s. For the first time in history, the company is now led by the founder's grandchildren, Co-Presidents Sarah Dee, Jessica Dee Sawyer, and Liz Dee, making it a woman-owned business.

Several improvements have been made over the years, including upgrading manufacturing facilities, adding solar power to their NJ candy factory, which reduces half of their energy use, and introducing new Smarties, including Mega Smarties – the largest Smarties roll available.

A sweet future

Education was an important part of Dee's life long before he'd immigrate to the United States, and he knew the value of education. He decided to name his candy Smarties to encourage others to never stop learning because of this. To keep his vision, the company initiated the "Smarter Think" campaign in 2013. Smarties has donated more than $250,000 to classrooms in need since then.

Edward Dee's early days were going door to make candy sales clearly paid off. Today, the Smarties brand continues to be a leader in the candy industry, with billions of Smarties rolls per year. The Dee family's tradition of making an iconic candy for smarty pants people around New Jersey and Ontario continues to be carried out by factories in New Jersey and Ontario.